It’s more fun in the Philippines

It’s more fun in the Philippines

The country’s tourism slogan “It’s more fun in the Philippines” landed third among the 100 smartest marketing campaigns in the world. “It’s more fun in the Philippines” campaign was launched in 2012 and the man behind the Philippine tourism campaign is David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero. The campaign hopes to enjoin the whole country in creating positive buzz around this tagline. “The Philippines used a low-budget strategy to tackle an image problem that prevented potential tourists from visiting the country,” a statement from Warc said. Warc100 gave the country’s tourism campaign a score of 61 points.  Vodafone’s Fakka (Egypt) and American Express’ Small Business Saturday (USA) campaigns landed first and second with 101.6 points and 73.6 points, respectively.“Using Filipinos themselves as the inspiration for the campaign, the slogan: ‘It’s more fun in the Philippines’ captured the attention of the whole nation – and the world,” he added.

The message of this advertising campaign is to attract the tourists who visits and stays in the Philippines. It also shows how Filipinos embrace different nationalities in their country. It shows how hospitable Filipinos are. One of the best characteristics of a Filipino is being hospitable, they welcome their guests with open arms and treat them as if they are really part of the family, the nationality doesn’t count at all. One example for this advertising campaign is “Kaberks, more fun in the Philippines.” Its really fun to have Filipino friends and Filipinos are really fun to be with. They are jolly, easy to get along with, understanding and when you’re with they you’ll surely have a spontaneous adventure with them during those times. Another message of this advertising campaign is to made the Filipino people realize how blessed we are for living in a country like Philippines, with the beautiful and one of a kind tourist spots and preserved cultures and proud-loving Filipino citizens. This is also one way of promoting our country to other countries. There a lot of activities to do in our country, there are amazing views that we can see and visit in the Philippines and there’s so much things to be proud of about the Philippines. This “It’s more fun in the Philippines” advertising campaign is one of a kind big success to the whole nation of the Philippines. We were able to showcase a lot of achievements made by Filipinos, we were able to show how the nature are being taken care by the people who lives in those different provinces. And apart from it, we show how much we love our country. And lastly, we were noticed, known, visited and praised by different nationalities because of what we are doing for our country.

This advertising campaign really caught my attention because of its tagline. There’s nothing to be confused of. I clearly understand its message. They have a quality and good choice of words. It pictures and contents are concise and appealing and it is really catchy. I love how this advertising campaign was made, its concept is idealistic.