MELONG Sing-along | NESFRUTA | Nestle PH

MELONG Sing-along | NESFRUTA | Nestle PH

The Melong Sing-along Nestfruta is one of the recent commercial produced by Nestle. This commercial has duration of 31 seconds. The commercial is really appealing or catchy for it used the famous family of Team Kramer specifically Doug Kramer and his adorable daughter, Kendra. The commercial started with Doug Kramer, he introduced to Kendra the newest flavor of Nesfruta which is the melon flavor. Then Kendra responded, “Meron?”.  And the next thing happened Doug Kramer was holding a melon and along with Kendra they sang the theme song of this recent commercial, it also has a “last song syndrome” or “LSS” factor. The commercial is quite funny for me because I have known Doug Kramer as a basketball player and not totally an artist either a singer. It’s just too cute that he really tried to sing and do this along with her daughter. It shows that he also loves what his children and wife does as a celebrity. The commercial also shows its ingredients and nutrition facts, which is real fruit powder and 100% vitamin C. At the end of the commercial, it shows the tagline “discover what’s real” which pertains to what is real about this Nesfruta Melon powdered drink product.

The commercial used testimonial as their technique in a form of a celebrity as the endorser of their product. They were able to capture the attention of many and encourage the consumers to try their newest product. With the influence of Team Kramer they were able to sell their product easily to the market. They have reached a wider audience for this commercial. They have attracted the attention and arouse the interest of the viewers with the use of its tagline “discover what’s real”. Its tagline matched to the song that they have used for the commercial. People became curious on discovering what’s real about the product. The medium that they used is through internet and television. The video was uploaded on the YouTube account of Nestle Philippines and they have now reached two million views. The medium that they used was effective because they were able to reach a larger target audience and captured the attention of many with their company’s product.

NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

As children grow, they are likely to drink less milk as they look for a more variety and different flavor of foods and beverages and this commercial shows why kids chose to drink Nido Forti-Choco as their milk.

“What’s the best thing about growing up?” is the main focus or tagline for this Nido commercial. Children were asked about this and their answers are: the first kid says that he can ride on his bike with no more training wheels, the second kid says that she can teach someone on how to do it and the last kid that he can make his own favorite chocolate milk. And because they are getting bigger they need milk with high and growth nutrients such as calcium, zinc and protein and Nido suggested to every mother to give their children Nido forti-choco. This product is recommended for growing up kids. The advertisement shows how every children were growing independently.

This commercial has duration of 30 seconds and was produced by Nestle Philippines. The commercial has caught attention because of the children as models, they  are attractive and look really intelligent. The commercial used a logical appeal technique. Their have a good word choice which is “What’s the best thing about growing up?” and even their graphics and texts attract the attention of their target audience. Lastly, they used the television and internet as their medium. The Nestle Philippines uploaded the advertisement on their YouTube channel to be able to get a larger audience and to attract or persuade people about their product.

FINALLY ARIEL for only Php 7.50

FINALLY ARIEL for only Php 7.50

If an individual lives in the Philippines and into television everyday, probably that person will notice the most recent commercial of Ariel. Ariel is considered as one of the most used detergent brand of every women or housewives and is also considered as one of the quality detergent brand in the Philippines.  It’s most recent commercial is about their product which only costs for  Php 7.50.  This commercial features the mothers or women washing their clothes with the Ariel Php 7.50 pack. It also shows women using tub and dipper and not washing machines for their clothes. Its effect shows that it makes the washed clothes neater and whiter even just through the use of tub and dipper.

As I watched the advertisement, I have noticed that it attracts the attention and arouses the interest of the audience. It captures the attention of the viewers because of its offered price which is very affordable and with regards to its competitors not all of them will do this low price offering for their product. The medium used in this campaign is through the use of television and the internet in able to reach their target market. The uses of social networking sites also helped them in getting a larger audience and persuade them about the product. They also uses the logical appeal which is the “Php 7.50” and its target market or audience are the housewives or women who wants to have a neater and whiter clothes with affordable price and quality brand of detergents. And also to those who wants to save money.

They really caught the attention of the audience, as days passed by they are becoming more viral because of the elements of its background music, dance steps and its LSS or last song syndrome factor. They became a trend through different social networking sites. The netizens were inspired and they were able to create different video versions of them doing the commercial. Here are some of their parodies: