FINALLY ARIEL for only Php 7.50

FINALLY ARIEL for only Php 7.50

If an individual lives in the Philippines and into television everyday, probably that person will notice the most recent commercial of Ariel. Ariel is considered as one of the most used detergent brand of every women or housewives and is also considered as one of the quality detergent brand in the Philippines.  It’s most recent commercial is about their product which only costs for  Php 7.50.  This commercial features the mothers or women washing their clothes with the Ariel Php 7.50 pack. It also shows women using tub and dipper and not washing machines for their clothes. Its effect shows that it makes the washed clothes neater and whiter even just through the use of tub and dipper.

As I watched the advertisement, I have noticed that it attracts the attention and arouses the interest of the audience. It captures the attention of the viewers because of its offered price which is very affordable and with regards to its competitors not all of them will do this low price offering for their product. The medium used in this campaign is through the use of television and the internet in able to reach their target market. The uses of social networking sites also helped them in getting a larger audience and persuade them about the product. They also uses the logical appeal which is the “Php 7.50” and its target market or audience are the housewives or women who wants to have a neater and whiter clothes with affordable price and quality brand of detergents. And also to those who wants to save money.

They really caught the attention of the audience, as days passed by they are becoming more viral because of the elements of its background music, dance steps and its LSS or last song syndrome factor. They became a trend through different social networking sites. The netizens were inspired and they were able to create different video versions of them doing the commercial. Here are some of their parodies: