MELONG Sing-along | NESFRUTA | Nestle PH

MELONG Sing-along | NESFRUTA | Nestle PH

The Melong Sing-along Nestfruta is one of the recent commercial produced by Nestle. This commercial has duration of 31 seconds. The commercial is really appealing or catchy for it used the famous family of Team Kramer specifically Doug Kramer and his adorable daughter, Kendra. The commercial started with Doug Kramer, he introduced to Kendra the newest flavor of Nesfruta which is the melon flavor. Then Kendra responded, “Meron?”.  And the next thing happened Doug Kramer was holding a melon and along with Kendra they sang the theme song of this recent commercial, it also has a “last song syndrome” or “LSS” factor. The commercial is quite funny for me because I have known Doug Kramer as a basketball player and not totally an artist either a singer. It’s just too cute that he really tried to sing and do this along with her daughter. It shows that he also loves what his children and wife does as a celebrity. The commercial also shows its ingredients and nutrition facts, which is real fruit powder and 100% vitamin C. At the end of the commercial, it shows the tagline “discover what’s real” which pertains to what is real about this Nesfruta Melon powdered drink product.

The commercial used testimonial as their technique in a form of a celebrity as the endorser of their product. They were able to capture the attention of many and encourage the consumers to try their newest product. With the influence of Team Kramer they were able to sell their product easily to the market. They have reached a wider audience for this commercial. They have attracted the attention and arouse the interest of the viewers with the use of its tagline “discover what’s real”. Its tagline matched to the song that they have used for the commercial. People became curious on discovering what’s real about the product. The medium that they used is through internet and television. The video was uploaded on the YouTube account of Nestle Philippines and they have now reached two million views. The medium that they used was effective because they were able to reach a larger target audience and captured the attention of many with their company’s product.