NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

As children grow, they are likely to drink less milk as they look for a more variety and different flavor of foods and beverages and this commercial shows why kids chose to drink Nido Forti-Choco as their milk.

“What’s the best thing about growing up?” is the main focus or tagline for this Nido commercial. Children were asked about this and their answers are: the first kid says that he can ride on his bike with no more training wheels, the second kid says that she can teach someone on how to do it and the last kid that he can make his own favorite chocolate milk. And because they are getting bigger they need milk with high and growth nutrients such as calcium, zinc and protein and Nido suggested to every mother to give their children Nido forti-choco. This product is recommended for growing up kids. The advertisement shows how every children were growing independently.

This commercial has duration of 30 seconds and was produced by Nestle Philippines. The commercial has caught attention because of the children as models, they  are attractive and look really intelligent. The commercial used a logical appeal technique. Their have a good word choice which is “What’s the best thing about growing up?” and even their graphics and texts attract the attention of their target audience. Lastly, they used the television and internet as their medium. The Nestle Philippines uploaded the advertisement on their YouTube channel to be able to get a larger audience and to attract or persuade people about their product.