MELONG Sing-along | NESFRUTA | Nestle PH

MELONG Sing-along | NESFRUTA | Nestle PH

The Melong Sing-along Nestfruta is one of the recent commercial produced by Nestle. This commercial has duration of 31 seconds. The commercial is really appealing or catchy for it used the famous family of Team Kramer specifically Doug Kramer and his adorable daughter, Kendra. The commercial started with Doug Kramer, he introduced to Kendra the newest flavor of Nesfruta which is the melon flavor. Then Kendra responded, “Meron?”.  And the next thing happened Doug Kramer was holding a melon and along with Kendra they sang the theme song of this recent commercial, it also has a “last song syndrome” or “LSS” factor. The commercial is quite funny for me because I have known Doug Kramer as a basketball player and not totally an artist either a singer. It’s just too cute that he really tried to sing and do this along with her daughter. It shows that he also loves what his children and wife does as a celebrity. The commercial also shows its ingredients and nutrition facts, which is real fruit powder and 100% vitamin C. At the end of the commercial, it shows the tagline “discover what’s real” which pertains to what is real about this Nesfruta Melon powdered drink product.

The commercial used testimonial as their technique in a form of a celebrity as the endorser of their product. They were able to capture the attention of many and encourage the consumers to try their newest product. With the influence of Team Kramer they were able to sell their product easily to the market. They have reached a wider audience for this commercial. They have attracted the attention and arouse the interest of the viewers with the use of its tagline “discover what’s real”. Its tagline matched to the song that they have used for the commercial. People became curious on discovering what’s real about the product. The medium that they used is through internet and television. The video was uploaded on the YouTube account of Nestle Philippines and they have now reached two million views. The medium that they used was effective because they were able to reach a larger target audience and captured the attention of many with their company’s product.

NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

NIDO FORTI-CHOCO | 2014 TV Commercial | Nestle PH

As children grow, they are likely to drink less milk as they look for a more variety and different flavor of foods and beverages and this commercial shows why kids chose to drink Nido Forti-Choco as their milk.

“What’s the best thing about growing up?” is the main focus or tagline for this Nido commercial. Children were asked about this and their answers are: the first kid says that he can ride on his bike with no more training wheels, the second kid says that she can teach someone on how to do it and the last kid that he can make his own favorite chocolate milk. And because they are getting bigger they need milk with high and growth nutrients such as calcium, zinc and protein and Nido suggested to every mother to give their children Nido forti-choco. This product is recommended for growing up kids. The advertisement shows how every children were growing independently.

This commercial has duration of 30 seconds and was produced by Nestle Philippines. The commercial has caught attention because of the children as models, they  are attractive and look really intelligent. The commercial used a logical appeal technique. Their have a good word choice which is “What’s the best thing about growing up?” and even their graphics and texts attract the attention of their target audience. Lastly, they used the television and internet as their medium. The Nestle Philippines uploaded the advertisement on their YouTube channel to be able to get a larger audience and to attract or persuade people about their product.

FINALLY ARIEL for only Php 7.50

FINALLY ARIEL for only Php 7.50

If an individual lives in the Philippines and into television everyday, probably that person will notice the most recent commercial of Ariel. Ariel is considered as one of the most used detergent brand of every women or housewives and is also considered as one of the quality detergent brand in the Philippines.  It’s most recent commercial is about their product which only costs for  Php 7.50.  This commercial features the mothers or women washing their clothes with the Ariel Php 7.50 pack. It also shows women using tub and dipper and not washing machines for their clothes. Its effect shows that it makes the washed clothes neater and whiter even just through the use of tub and dipper.

As I watched the advertisement, I have noticed that it attracts the attention and arouses the interest of the audience. It captures the attention of the viewers because of its offered price which is very affordable and with regards to its competitors not all of them will do this low price offering for their product. The medium used in this campaign is through the use of television and the internet in able to reach their target market. The uses of social networking sites also helped them in getting a larger audience and persuade them about the product. They also uses the logical appeal which is the “Php 7.50” and its target market or audience are the housewives or women who wants to have a neater and whiter clothes with affordable price and quality brand of detergents. And also to those who wants to save money.

They really caught the attention of the audience, as days passed by they are becoming more viral because of the elements of its background music, dance steps and its LSS or last song syndrome factor. They became a trend through different social networking sites. The netizens were inspired and they were able to create different video versions of them doing the commercial. Here are some of their parodies:

READY, SET, SCHOOL! | NIDO FORTIGROW | Nestlé PH

READY, SET, SCHOOL! | NIDO FORTIGROW | Nestlé PH

Starring: Kristine Hermosa-Sotto and her son Kiel

Published: July 6, 2015

This commercial main focus is on the child’s mind and body if they are ready for big school. This video shows why Kristine Hermosa-Sotto gives Kiel NEW NIDO FORTIGROW to help him take on the new challenges ahead. The first scene shows that Kristine Hermosa-Sotto is fixing her son’s things for school and then she told Kiel to get ready for school. Kiel was holding his Science book and he told her mom that there’s another that should also put into his bag and then his mom said that there are too many books already that it may not fit anymore in his bag. And Kiel said that it is his homework, so what he did is he’s the one who put the book in his bag and he tried to fit it in. It helps Kiel in being ready for school.

The next part shows the 3D Nutrition System: DHA, Protein and Selenium. It helps Kiel in being mind and body ready for school. After his class, Kristine Hermosa-Sotto asked Kiel if how’s Kiel’s school and her son response is  that school is great. Kiel was able to participate in class, he is active and he is also enjoying the activities during the class, this shows that he is mind ready. After class, he was able to help his girl classmate who’s having a hard time in carrying her bag and this shows that Kiel is body ready. This Nido commercial shows how they were able to help every mother in every nutrition of the children. It helps every children to maintain good and healthy body and mind. It helps every children to perform well in their activities. Nido is really a big part of every mother who wanted a partner for their child’s growth and nutrition.

As  for the qualities of the commercial, it has a high resolution for graphics, it has a good quality for videos and the voice over speaks clearly. The storyline is straight forward. As an audience, I clearly its message. It affects every of their target audience specially the mother and the children. I do agree that Nido is one of the companies who has the best commercials over the years. Nido is the best partner for every child’s growth and nutrition. They are most trusted brand of milk by every mother in giving out the best for their child’s mind and body or health. 

It’s more fun in the Philippines

It’s more fun in the Philippines

The country’s tourism slogan “It’s more fun in the Philippines” landed third among the 100 smartest marketing campaigns in the world. “It’s more fun in the Philippines” campaign was launched in 2012 and the man behind the Philippine tourism campaign is David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero. The campaign hopes to enjoin the whole country in creating positive buzz around this tagline. “The Philippines used a low-budget strategy to tackle an image problem that prevented potential tourists from visiting the country,” a statement from Warc said. Warc100 gave the country’s tourism campaign a score of 61 points.  Vodafone’s Fakka (Egypt) and American Express’ Small Business Saturday (USA) campaigns landed first and second with 101.6 points and 73.6 points, respectively.“Using Filipinos themselves as the inspiration for the campaign, the slogan: ‘It’s more fun in the Philippines’ captured the attention of the whole nation – and the world,” he added.

The message of this advertising campaign is to attract the tourists who visits and stays in the Philippines. It also shows how Filipinos embrace different nationalities in their country. It shows how hospitable Filipinos are. One of the best characteristics of a Filipino is being hospitable, they welcome their guests with open arms and treat them as if they are really part of the family, the nationality doesn’t count at all. One example for this advertising campaign is “Kaberks, more fun in the Philippines.” Its really fun to have Filipino friends and Filipinos are really fun to be with. They are jolly, easy to get along with, understanding and when you’re with they you’ll surely have a spontaneous adventure with them during those times. Another message of this advertising campaign is to made the Filipino people realize how blessed we are for living in a country like Philippines, with the beautiful and one of a kind tourist spots and preserved cultures and proud-loving Filipino citizens. This is also one way of promoting our country to other countries. There a lot of activities to do in our country, there are amazing views that we can see and visit in the Philippines and there’s so much things to be proud of about the Philippines. This “It’s more fun in the Philippines” advertising campaign is one of a kind big success to the whole nation of the Philippines. We were able to showcase a lot of achievements made by Filipinos, we were able to show how the nature are being taken care by the people who lives in those different provinces. And apart from it, we show how much we love our country. And lastly, we were noticed, known, visited and praised by different nationalities because of what we are doing for our country.

This advertising campaign really caught my attention because of its tagline. There’s nothing to be confused of. I clearly understand its message. They have a quality and good choice of words. It pictures and contents are concise and appealing and it is really catchy. I love how this advertising campaign was made, its concept is idealistic.

Nestle Philippines TV Commercial Nido Blooming

Nestle Philippines TV Commercial Nido Blooming

“Yes you can!”, the tagline and main focus of this commercial. This line was mentioned by the mother after she shared her story during her childhood, they used to play santan flower and sip its white transparent or clear sweet liquid in the flower. She mentioned the “yes you can” tagline because her daughter asked her if she can try it too. She wants to experience as well the things that her mother did during her childhood days. The child also tried to make a bracelet made out of the santan flower and the child finally made it. Her mom was surprised because of what her daughter did for her. The daughter try to do things on her own but she still ask for her mother’s permission if she’ll be allow to try and do those things or not.

With this commercial, it shows how a mother and a daughter are spending their quality time together. It is important to have time for each of the member of the family. This is the time when a parent or a child were able to share their experience (during childhood days up to present) and what happen to them the entire them. And that no matter how busy they are with their everyday commitment they still manage to have time for each other, they make sure that it will always fit to their schedule to do bonding with their children and family.

The storyline of this commercial is straight forward. Though this commercial is shorter than the others, viewers will still understand the story of the commercial. And with regards to its graphics and technicals it has a high quality. Nido are always releasing high-quality commercials, not just in graphics and technicals but also the quality of its story. Nido supervised the health and growth of each member of the family through all these years..

NIDO Expose Explore Experience TV Commercial

                NIDO Expose Explore Experience TV Commercial

“Let them go, Let them grow.” This tagline of Nido commercial says it all. As for kids, they try and do things on their own. They were exposed on what is happening in their sorroundings, out of curiousity they try explore different things like what kids do experience. And with all of those experiences they were able to learn new things and gain a lot of lessons from those experiences. Children always wanted to try something new. They want to grow more through their own exploration and experiences. With this exposure of the children in their sorroundings, they were able to meet new people and be friends with them, they become concern for others. Another thing is that they were able to do the things that they want and gives them the chance to succeed with the things that they do. It is fun to be exposed, to explore and experience different kinds of things that the world and nature can offer to people. Above all is it fun to have learnings and succeed.

  
Nido shows that their company and product itself supports children on how to behave in a child-like manner. Like what the child in school, she tried to the touch the soil with her bare hands and it is fun after all, she said that she learned. And playing in the rain is more fun than playing computer games at home all alone, she have found a friend and learn to think of others. The message of this advertisement is that Nido focus on the health of these children, gave to the health of the children renders them from immune diseases to natural diseases thus what normal kids should enjoy doing. The advertisement is catchy, Their commercial models are adorable, cute and intelligent. The kids are enjoying on what they are doing. This commercial has values too and this Nido commercial provides the well-thought combination of emotion, technical skills and talent. And also providing a memory retention of their consumers. Its concept and story line is direct to the point.

Mother’s Day | NIDO FORTIGROW | Nestle PH

Mother’s Day | NIDO FORTIGROW | Nestle PH

This Nido  commercial is a tribute to all the mother in the celebration of  Mother’s Day, a story of a mother, daughter and grandmother. With their quote, “Time may change, but a mother’s love is timeliess.”. The story shows why mothers are number one. The advertisement shows how a mother should be appreciated and be loved by their children. It’s one way of saying thank you for all the things  that they’ve done for us. This is an inspiring and heart-warming video tribute. It shows how the Nido company appreciate the roles of all the mothers. A mother’s love is really timeless because other people may leave us and hurt us but our moms will always be there and love us always.

Nido continuously pays tribute to the mothers everywhere for their timeless love and why they are always number one. Nido is with the mothers through all these years, they were the most trusted brand  by moms not just only because of its quality but also when it comes to the nutrition and development of their children. And with all the commercials that they are releasing, it really shows its story and tells how they were able to help the mothers through the journey of their children’s growth.